We are all now familiar with the concept of a shopping basket (or shopping cart as the Americans would have us say!) As in a real supermarket, this website component allows us to assemble a list of items we wish to purchase, and then pay for them all in one go.

The Room101 shopping basket is rewritten for each new client, and therefore does not suffer from the interminable problems of "one size fits all" shopping cart or e-commerce software, which is often from the USA and asks your customers what their ZIP code is, and asks them to pick their state from a drop-down menu of 50 states.

A shopping basket designed for use on the UK/EC market will take VAT into account, comply with the data protection act, and provide as smooth a browsing experience for your customers as possible. It can also fulfill functions unique to your business, for example, someone has added a television and a video to their shopping basket, and the website says "would you like to purchase a stand for these at a reduced price", or "can I interest you in an extended guarantee?".

We recognise that shopping baskets can be a barrier to those quite new to the net, and depending on the needs of your business, we may recommend something simpler. For example, you can see one of our "Javascript Order Forms" at the following website http://www.rickythebutcher.com/.

This is the advantage of our "bespoke" approach - as Albert Einstein once said "Everything in life should be as simple as possible, but no simpler".